Student-Centered Learning: Moving Towards Mass-Customization in Higher Education

Authors

  • Herbert Rau Associate Professor of Marketing Utica College Utica, New York

DOI:

https://doi.org/10.20448/2003.11.37.50

Keywords:

Learning, Mass-customization, Higher education

Abstract

The capstone course for an MBA in Economic Crime and Fraud Management offered at Utica College was redesigned from a traditional structure (where the Instructor unilaterally decides all elements of the course) to a structure that is guided by a principle that attempts to utilize the con-cept of mass-customization. Analysis of key indicators, as measured by the graduate students enrolled in this graduate class, suggests that the redesign achieved improvement in key indica-tors.

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Published

2017-12-18

How to Cite

Rau, H. (2017). Student-Centered Learning: Moving Towards Mass-Customization in Higher Education. International Journal of Educational Technology and Learning, 1(1), 37–50. https://doi.org/10.20448/2003.11.37.50

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Section

Articles