Teachers' Communication Strategies in Fostering the Entrepreneurial Spirit of Students of SMK Centers of Excellence in Bekasi City
Keywords:Communication strategy, Entrepreneurship, SOR, AIDDA.
The Vocational High School Centers of Excellence program aims to improve the quality of SMK graduates, one of which is entrepreneurship. This study aims to determine the communication strategies of teachers and inhibiting factors in fostering the entrepreneurial spirit of students. The research method used is a qualitative method with a qualitative descriptive approach. The research paradigm used is the constructivism paradigm with data collection methods through interviews, observation, and documentation collection with research subjects consisting of teachers and students. The results showed that teachers use the SOR (stimulus-organism-response) and AIDDA (attention-interest-desire-decesion-action) models where students can receive messages well marked by changes in knowledge, attitude/character, and behavior. The communication process is carried out in learning activities in verbal and non-verbal forms tostimulate students to give their best responses. The learning activities carried out are entrepreneurship learning with project-based learning and training. The communication process between teachers and students in fostering the entrepreneurial spirit often experiences communication barriers. Communication barriers that occur include barriers in interpreting messages, barriers in developing messages, and barriers in receiving messages. Communication barriers can be resolved well through maximum efforts such as establishing more intensive coordination and cooperation between teachers and students through parents.