Student-Centered Learning: Moving Towards Mass-Customization in Higher Education

  • Herbert Rau Associate Professor of Marketing Utica College Utica, New York

Abstract

The capstone course for an MBA in Economic Crime and Fraud Management offered at Utica College was redesigned from a traditional structure (where the Instructor unilaterally decides all elements of the course) to a structure that is guided by a principle that attempts to utilize the con-cept of mass-customization. Analysis of key indicators, as measured by the graduate students enrolled in this graduate class, suggests that the redesign achieved improvement in key indica-tors.

Keywords: Learning, Mass-customization, Higher education

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How to Cite
Rau, H. (2017, December 18). Student-Centered Learning: Moving Towards Mass-Customization in Higher Education. International Journal of Educational Technology and Learning, 1(1), 37-50. https://doi.org/https://doi.org/10.20448/2003.11.37.50
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