Vol. 15 No. 1 (2023)

Articles

• Exploring the influence of perceived usefulness and value of PayLater/BNPL on satisfaction, impulsive buying, and post-purchase intention

  Cindera Ika Putri Hegawan, Tjong Michaela Faustine, Shinta Wijayanti, Peri Akbar Manaf

  1-12

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• Social media’s impact on Generation Z’s purchasing behavior of sustainable products

  Trinh Le Tan, Dao Thi Dai Trang

  13-23

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