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Vol. 15 No. 1 (2023)
Vol. 15 No. 1 (2023)
Published:
2023-07-20
Articles
Exploring the influence of perceived usefulness and value of PayLater/BNPL on satisfaction, impulsive buying, and post-purchase intention
Cindera Ika Putri Hegawan, Tjong Michaela Faustine, Shinta Wijayanti, Peri Akbar Manaf
1-12
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Social media’s impact on Generation Z’s purchasing behavior of sustainable products
Trinh Le Tan, Dao Thi Dai Trang
13-23
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ISSN: 2521-3539
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