Survival Strategies in the Spanish ICT Sector: Amper between Two Crises

Abstract

This article aims to study the performance of an oligopolistic sector through the case of a medium-sized multinational company, belonging to the telecommunications equipment industry, at a time of crisis. Its interest lies in the contrast with a general situation during the first decade of the new millennium, sealed by the numerical predominance of the small size in the companies of the planet, on the one hand, and the determining weight of the big multinational companies. In this sense, it aims to make a contribution to the debate on the impact of resource and size constraints on the internationalization of small and medium-sized enterprises (SMEs) . It also seeks to intervene in the controversy over patterns of adaptation to markets and technological change in general in their struggle for survival. In the particular facet of internationalization based on foreign direct investment (FDI), it seeks to delve into the patterns and reasons for SME FDI defended by traditional theories. The business model based on proprietary technology and strong internationalisation that Amper exemplifies achieved irrefutable results in the face of the crisis, but some evidence suggests a return, insufficiency and unfulfilled results.